In summer again, the importance of refrigerators and air conditioners is fully revealed. Air conditioners can save lives, but refrigerators can make you live a healthy life. At present, the application value of refrigerators has evolved from a single "cooling" function to various use scenarios such as ice making, fresh-keeping, and iced cold drinks. In particular, fresh-keeping technology has become an important force for refrigerator companies to help themselves. However, despite this, the refrigerator market is still stunned, and how to solve these "heart troubles" has become the main task at the moment. In recent years, the development of the refrigerator market has been relatively low-key, and most companies have made a big fuss about preservation. Because in life, we often encounter nutrient loss problems such as rotten fruits and vegetables, loss of water and dryness, and a little attention is paid to hidden dangers in taste and diet safety. There are countless cases of food poisoning, especially in summer, whether it is leftovers or ingredients It's not easy to save. In this regard, many companies have overcome this problem. Among them, Haier's first fine-control breeze channel technology realizes a flexible transition from a traditional single air supply mode to a combination of 8 air supply modes, and accurately cools and keeps food fresh. At the same time, Haier's invented dry and wet storage technology and intelligent constant temperature technology, while preventing the nutrient loss of food ingredients, also completely subvert the user's traditional perception of dry and frozen preservation. At the same time, Midea's refrigerator "microcrystals are fresh for a week" is also unexpected. It is understood that Midea’s “Microcrystalline Weekly Fresh†mainly aims at the goal of 7-day long-lasting non-frozen fresh-keeping of meat ingredients. It uses stereo radar temperature measurement, inverse freezing law to intelligently deliver cold, and “independent microcrystalline cabin (built-in independent refrigeration and heat preservation system, through Five temperature sensors carry out stereo radar monitoring to accurately control the meat temperature and maintain it in the best temperature state), wave-shaped stereo air duct (effectively prevent blockage of the return air outlet, ensure full contact between cold air and meat, and the preservation effect is in place), ejection Air return at the bottom of the wind (optimized design of the air duct to ensure the same temperature in each corner of the box)" This triple design guarantee is technical support, and successfully makes the value of volatile base nitrogen of meat superior to other preservation technologies. Not only that, TCL's "integrated frequency conversion air-cooled" refrigerator is also not inferior. Compared with ordinary air-cooled refrigerators, TCL integrated frequency conversion air-cooled refrigerators have obvious advantages of fast cooling, small temperature difference, low energy consumption and low noise. The refrigerator has a structural design that scientifically distributes cold air, and is also equipped with integrated frequency conversion refrigeration control technology. Through a unique integrated control system and smart air, biofilm moisturizing technology, fan adaptive technology, patented anti-reflux design, and patented air duct design Six “black technologies†including, anti-air-drying technology, to realize the care of fresh ingredients and retain the best taste. However, despite this, the sales volume of the deicing market is not satisfactory. According to the total channel push data of Aowei Cloud, the retail volume of China's refrigerator market from January to April 2018 was 9.2 million units, a year-on-year decrease of 3.2%. The amount was 28.1 billion yuan, a year-on-year increase of 5.0%. In the face of facts, most refrigerator companies are cautious about market trends in 2018. The editor believes that it is difficult to stimulate the consumption level of the refrigerator market by simply relying on innovations in "preservation" technology. It must also consider marketing, intelligence, market positioning and other aspects. While ensuring technology, it is necessary to deeply penetrate the brand into the hearts of users. , The revival of the refrigerator market is just around the corner. The first is the high-end strategy. "Low-end players fight for price, high-end players fight for technology" has always been the unspoken rule of the refrigerator industry, especially in the context of the continued downturn in the market, the competition between companies has escalated rapidly. It can be seen from the above data that although the sales of refrigerators declined from January to April 2018, the retail sales continued to grow. The reasons for this are not only the external factors of rising raw material prices, but also the general trend of "consumption upgrade". Refrigerator product structure adjustment, quality improvement, and internal factors in the mid-to-high-end direction. The "price war", which is simply characterized by low-price competition, is a bit outdated. And it is certain that from fixed frequency to variable frequency, from two-door to three-door, from home to vehicle, these technological and formal updates have not only refreshed the public’s understanding of refrigerators, but also become the driving force of the high-end refrigerator strategy. Important motivation. Industry insiders predict that in 2018, although the pace of new product layout in the high-end market will slow down, competition will continue to be fierce. The second is artificial intelligence, followed by artificial intelligence. Undoubtedly, artificial intelligence has become the focus of the development of all walks of life, and the home appliance market is no exception. When color TVs and air conditioners are widely integrated with AI, the refrigerator market should also fully embrace AI. "The core of artificial intelligence technology is that even in a complex environment, it can provide necessary services in advance by understanding user needs," said Lee Geun-bae, head of Samsung AI Research Center. As we all know, in order to create a home IoT ecosystem, Samsung will apply the company’s artificial intelligence speech recognition system Bixby to a wider range of home appliances this year, and said that by 2020, the company will install Bixby as a product on all IoT products. Core artificial intelligence technology. Haier is even more powerful. At the press conference at the end of April, Haier's world's first horizontal intelligent freezer also attracted many exhibitors to experience. On the basis of traditional freezer cabinets, Haier has carried out "wisdom empowerment", changing "vertical" to "horizontal" and "refrigerated" to "frozen" to facilitate the storage of ice cream, fresh, quick-frozen dumplings and other refrigerated foods. While solving a number of traditional retail pain points, it also satisfies users' shopping needs for more merchandise as they wish. Finally, there is a very important pattern marketing. As we all know, the current post-80s/90s are the main consumer group. For these young consumers, companies should find ways to get together with them. This is the very popular youth marketing strategy in the home appliance industry recently, and it is also applicable to the refrigerator field. It is worth mentioning that as the Football World Cup is approaching, the famous refrigerator brand Meiling has created a more consumer-friendly marketing method through product innovation and became the official sponsor of the Belgian national team in the 2018 World Cup finals. Quotient. Fully enter the sports cross-border marketing. Towards the forefront of the world's football arena. As a top team, the Belgian team and its young team and sports fighting spirit coincide with Meiling's brand genes. Meiling is gaining wide recognition in the market through its aggressiveness and innovation. In short, although technology is the primary productive force of enterprises, it is far from enough to save the sluggish refrigerator market by not relying on technological innovation alone, and the slogan that refrigerators return to the essence of "preservation" has long passed fresh, and the market still needs to inject new vitality. . Where is the refrigerator market going in 2018? Companies still need to carefully plan. Lv 3Ph Asynchronous Motor,Three Phase Asynchronous Motor,3 Phase Asynchronous Motor,Asynchronous Motor 3 Phase Yizheng Beide Material Co., Ltd. , https://www.beidevendor.com
